SmartSynch Launches Bold New Advertising Campaign

New print advertisements designed to alert energy industry to smart new technology

Jackson, MS — October 29, 2001

SmartSynch™, the leading provider of smart metering solutions to the energy and utility industry, is launching a bold new advertising campaign this week. Appearing mostly as two-page spreads, the new print campaign is designed to demonstrate the superior features and exceptional benefits of the SmartSynch SmartMeter SystemSM, while establishing the company's corporate personality and industry leadership.

According to SmartSynch, the energy and utility industry is gearing up for a heavy investment in infrastructure technology. SmartSynch's SmartMeter System is engineered to revolutionize the electric power industry by creating a cost effective way to manage the relationship between power provider and power consumer in real time. The SmartMeter System manages the real-time, two-way delivery of power usage information and monitors power quality and reliability events. Utilizing the system, utilities can now implement real-time solutions, improve customer service and, ultimately, enhance profitability.

"This new advertising campaign is part of an integrated corporate communications plan that will include a completely redesigned web site, customer press releases and special events," said Mark Rodgers, CEO of SmartSynch. "This communications campaign will increase SmartSynch's corporate awareness and leadership position in the delivery of smart metering systems."

Playing to the natural instinct in business to embrace more innovative and cost effective operations, the SmartSynch campaign is designed to alert the energy and utility industry to their new "smart" technology. The campaign is headline driven, with bold, tongue-in-cheek copy-which appears to be knocked out of or etched into a corroded metal surface-that describes issues that energy and utility companies have faced over the last couple of years. The payoff is the SmartSynch tagline: "There's a smarter way." Body copy explains the role of technology in revolutionizing the industry and how SmartSynch can help customers evolve into energy providers for the future.

The first advertisement from the campaign, which will involve at least four versions, is schedule to run in key energy publications beginning the week of October 15th. The first bold headline to hit the industry is: "During peak consumption, we limited our customers' power usage, launched a multi-million dollar conservation campaign, penalized our customers for excessive use, and sent out a customer satisfaction survey." The body copy then explains that the SmartMeter System is the only way for the energy industry to stay connected to its customers.

SmartSynch, an energy technology company based in Jackson, MS, is the leading provider of smart metering solutions to the energy and utility industry. Its core product, the SmartMeter System, enables energy and utility companies to communicate with commercial and industrial electricity meters using wireless communications and the Internet. The SmartMeter System manages the delivery of critical information to any application system, workstation, computer, or browser-enabled personal communications device. For more information, visit www.smartsynch.com.

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