Campbell McCool joined SmartSynch in September 2009 as Chief Marketing Officer. His responsibilities include heightening awareness for the SmartSynch brand during a time of unprecedented demand for smart grid solutions throughout the North American utility industry.

Mr. McCool has spent his entire career in marketing and marketing-related activities. He brings a wealth of knowledge and experience in consumer and business-to-business marketing, traditional advertising, direct marketing, public relations, promotions, Internet/electronic marketing, trade show marketing, grassroots and social media.

In 1992, he formed McCool Communications (advertising) and The Calliope Group (public relations) in Atlanta, and grew them into one of the Southeast’s most respected boutique marketing and advertising firms. During his career, he has worked on the following brands: American Express, Delta Air Lines, Bridgestone, Kimberly Clark, CNN, Turner Classic Movies, Georgia Pacific, Piccadilly Cafeterias, the PGA of America, Mizuno and the Atlanta Falcons. In 2001, he sold to publicly held Maxxcom, where he worked for several years before moving back to Mississippi in 2004.

In recent years, Mr. McCool has worked on a variety of strategic projects for the University of Mississippi, the Barksdale Reading Institute and other non-profit organizations as well as his own entrepreneurial ventures. He is an alumnus of the University of Mississippi.

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